Sheet 01 — Rev. 2026 · Scale 1:1
Websites engineered to convert.
We plan, design and build fast, accessible websites on the right platform for your business — WordPress, Shopify, Laravel or headless Next.js — then hand you a site your team can actually run.
Spec — typical build
- LCP
- < 1.8 s
- Lighthouse
- 95 – 100
- Accessibility
- WCAG 2.2 AA
- Launch
- 4 – 10 weeks
- Handover
- Docs + training
- Websites shipped since 2016
- 140+
- Median LCP · 2025 launches
- 1.4s
- Avg. conversion lift after rebuild
- +38%
- Median Lighthouse performance
- 98/100
01 — What's included · Anatomy of a website
Five layers.
One system.
Every site we ship is built as one stack, not a pile of plugins. Each layer is scoped, owned and signed off before the next goes on.
01Strategy
Goals, audiences and KPIs before pixels. We map the journeys that actually make you money.
Discovery workshop · Sitemap · Conversion plan
02Design system
Tokens, components and page templates in Figma, so every future page stays on-brand.
Wireframes · UI kit · Clickable prototype
03Code
Clean, documented builds on the right platform — with a CMS your team can edit without us.
CMS · Integrations · Staging · Git handover
04Performance
Image pipelines, caching and CDN tuned until Core Web Vitals pass on real mid-range phones.
CWV budget · CDN · Uptime monitoring
05SEO
Technical SEO, schema and a redirect map baked in, so launch day never costs you rankings.
Schema · Redirect map · GA4 + Search Console
In every build
- Hosting & SSL setup
- Accessibility audit (WCAG 2.2 AA)
- Team training session
- 30 days of launch hypercare
02 — What we build
Sites for
every stage.
From a sharp five-page brochure to a multi-region store — the same engineering standard, sized to where your business is today.
Not sure what you need? Ask us- 01
Marketing & brand sites
Story-led sites for service businesses, with pages your team edits in minutes.4–6 wksWordPress · Next.js - 02
E-commerce stores
Shopify and WooCommerce stores tuned for checkout speed and repeat orders.6–10 wksShopify · WooCommerce - 03
Web apps & portals
Client portals, dashboards and booking flows with real logins and real data.8–14 wksLaravel · Next.js - 04
Landing pages & campaigns
High-tempo pages for launches and paid media, A/B-ready from day one.1–2 wksWordPress · Next.js - 05
Multilingual & multi-region
One codebase, many markets — hreflang, currencies and local content handled.8–12 wksHeadless CMS - 06
Redesigns & migrations
Leave a slow theme or legacy CMS without losing traffic, data or rankings.6–10 wksAny platform → any
03 — Platform chooser
Choose your
foundation.
Five platforms, no favourites. Here's when each one is the right call — and when it isn't.
Selected — 01 / 05
WordPress
Content-led marketing sites your team updates every week.
- Content-led
- Open source
- Self-hosted
Choose it when
- Your team publishes pages, posts or resources every week
- You want a CMS your editors already know
- You need a marketing site live in weeks, not months
- You'd rather own your hosting than pay a platform plan
Think twice if
- Your site needs logins, bookings or custom logic
- Nobody will own plugin and core updates
- You plan to sell a large catalogue online
- Speed to launch
- Flexibility
- Running cost
- Typical build
- 4–8 weeks
- From
- $6,500
Selected — 02 / 05
WooCommerce
You already run WordPress and want to sell without re-platforming.
- E-commerce
- WordPress plugin
- Self-hosted
Choose it when
- Your content and SEO already live on WordPress
- You want full control of checkout, data and hosting
- Your catalogue has B2B pricing, bundles or custom rules
- You'd rather pay for extensions than a monthly plan
Think twice if
- Nobody on your side will own updates and security
- You expect big traffic spikes on budget hosting
- You want payments, tax and fraud handled for you
- Speed to launch
- Flexibility
- Running cost
- Typical build
- 6–10 weeks
- From
- $9,500
Selected — 03 / 05
Shopify
Products are the business and checkout simply has to work.
- E-commerce
- Hosted
- Shopify Plus ready
Choose it when
- You sell physical or digital products online
- You want checkout, payments and tax handled for you
- Your team should launch campaigns without a developer
- You plan to scale to wholesale or multiple markets
Think twice if
- Your product needs heavy custom logic or quoting
- Content and SEO matter more than the catalogue
- You want zero monthly platform fees
- Speed to launch
- Flexibility
- Running cost
- Typical build
- 6–10 weeks
- From
- $9,500
Selected — 04 / 05
Laravel
You need custom logic — portals, bookings, quoting, logins.
- Custom build
- PHP framework
- Role-based access
Choose it when
- Your site is really an application with logins and roles
- Quoting, booking or pricing rules are unique to you
- You need to connect a CRM, ERP or internal database
- You want to own every line of code and the data model
Think twice if
- A content-led marketing site would do the job
- Budget or timeline is tight for a first launch
- Nobody will maintain the app after hypercare
- Speed to launch
- Flexibility
- Running cost
- Typical build
- 8–14 weeks
- From
- $30,000
Selected — 05 / 05
Next.js / headless
Speed, scale and many channels from one content source.
- Headless
- React
- Edge-rendered
Choose it when
- Speed and Core Web Vitals are a competitive edge
- One content source feeds web, app and other channels
- You run several markets, languages or brands
- You want Shopify or another engine behind a custom front end
Think twice if
- Your team has no developer access after launch
- A theme-based site would meet the brief
- You need the lowest possible build cost
- Speed to launch
- Flexibility
- Running cost
- Typical build
- 8–12 weeks
- From
- $30,000
Not sure? We recommend one in writing — with reasons — in your free scoping call
Get a platform recommendation04 — Performance scorecard
Fast is a feature.
Speed is written into the contract, not promised in a pitch. These are field numbers from our 2025 launches, measured on real phones.
Lighthouse · mobile
Median of 5 runs
- Performance
- 99
- Accessibility
- 100
- Best practices
- 100
- SEO
- 100
Moto G Power · 4G throttled · PageSpeed Insights
Core Web Vitals · p75 field data
- OUR 2025 LAUNCHES
- MEDIAN WEBSITE (CrUX)
LCPLargest Contentful Paint
1.2s
Ours1.2 s
Median3.1 s
GOOD ≤ 2.5 s
INPInteraction to Next Paint
84ms
Ours84 ms
Median260 ms
GOOD ≤ 200 ms
CLSCumulative Layout Shift
0.02
Ours0.02
Median0.14
GOOD ≤ 0.10
Budget we build to
- Page weight < 1 MB
- JS < 170 KB
- 2 font files
- AVIF / WebP images
- CDN edge caching
05 — How it works
Drawn up first,
then built.
A typical Growth build, week by week. Phases overlap on purpose — design is signed off in slices so engineering never waits.
Typical Growth build · 8 weeks
01Discovery & strategy
WK 01 · WORKSHOP · SITEMAP · KPIs
02UX & wireframes
WK 01–03 · USER FLOWS · WIREFRAMES
03Design system & UI
WK 02–04 · TOKENS · UI KIT · PROTOTYPE
04Build & CMS
WK 04–07 · CODE · CMS · INTEGRATIONS
05Content, SEO & QA
WK 06–08 · REDIRECTS · CWV · A11Y
06Launch & hypercare
WK 08 · GO-LIVE · TRAINING · 30 DAYS
Friday demos
See working progress every week — never a big reveal.
One project lead
A single accountable person from kickoff to launch.
Shared channel
Slack or Teams with the people actually building it.
Fixed scope & price
Change requests are quoted before they're started.
06 — Case study
Fig. 06 · Shopify → headless Next.js · 9 weeks
Northwind
Outfitters
A 14-year-old outdoor brand stuck on a slow theme with 40 apps bolted on. Mobile shoppers bounced before the product grid loaded, and every campaign needed a developer.
We rebuilt the storefront headless on Next.js with Shopify as the commerce engine, a block-based CMS for the marketing team and a 1 MB page budget enforced in CI.
- Shopify Plus
- Next.js
- Sanity CMS
- Klaviyo
| Result | Before | After | Change |
|---|---|---|---|
| Mobile conversion rate | 1.4% | 2.3% | +62% |
| LCP · p75 mobile | 4.8 s | 1.1 s | −77% |
| Organic sessions / month | 38k | 54k | +41% |
| Time to launch a campaign | 3 days | 2 hrs | −97% |
“The site used to be what slowed us down. Now it's the reason we hit Q4.”
07 — Packages
Quoted like a spec,
not a guess.
Three starting points with real 'from' prices. After a free scoping call you get a fixed quote — no hourly surprises.
- Discuss a Launch build
01 / Launch
Launch
For new businesses and focused brochure sites that need to look established from day one.
From
$6,500
Fixed price · 4–5 weeks
- Up to 8 pages on WordPress or Shopify
- Tailored template design in your brand
- Mobile-first build, Lighthouse 90+
- On-page SEO, GA4 & Search Console
- CMS training session
- 30 days launch hypercare
- Plan a Growth build
02 / Growth
Most chosen
Growth
For growing companies replacing a site that's quietly holding sales back.
From
$14,000
Fixed price · 6–8 weeks
- Up to 25 pages plus blog or resources
- Custom design system in Figma
- WordPress, WooCommerce or Shopify
- CRM, booking and payment integrations
- Core Web Vitals pass — guaranteed
- SEO migration & redirect map
- 60 days launch hypercare
- Scope a Custom build
03 / Custom
Custom
For web apps, portals, headless and multi-region builds with real business logic.
From
$30,000
Scoped after discovery · 10+ weeks
- Laravel or Next.js / headless
- Discovery sprint & technical spec
- Custom APIs and integrations
- Role-based logins and dashboards
- Automated tests and CI/CD
- SLA-backed care plan
Prices ex. VAT · 40% deposit, balance on milestones · You own the code
Care & hosting plans from$290/mo
08 — FAQ
Questions,
answered.
Still unsure about something? Talk to an engineer, not a salesperson.
Book a 20-minute call01How long does a website take?
Launch builds go live in 4–5 weeks, Growth in 6–8 and Custom from 10 weeks. The schedule is fixed in your proposal, and Friday demos keep everyone honest about it.
02How much does a website cost?
Launch sites start from $6,500, Growth builds from $14,000 and Custom builds from $30,000, each quoted as a fixed price after a free scoping call. Most sites launch in 4–10 weeks. Prices exclude VAT, and care & hosting plans start from $290/mo.
03Which platform is right for my business?
It depends on what the site has to do. WordPress suits content-led sites, WooCommerce adds a store to an existing WordPress site, Shopify suits product-led businesses, Laravel handles custom logic and logins, and headless Next.js wins on speed and multi-channel content. We recommend one in writing, with reasons, in your free scoping call.
04Will a redesign hurt our Google rankings?
Not when the migration is planned. We crawl your current site, map every URL that earns traffic or links to its new home with 301 redirects, carry over titles, content and schema, and watch Search Console daily through launch hypercare.
05Do we own the code, design files and content?
Yes. Once the final invoice is paid you own the code, the Figma files and every word and image we produce. The code lives in your Git repository, and the CMS, hosting and analytics accounts are registered in your name.
06Can our team edit the site without a developer?
Yes. Every build ships with a CMS set up around your content, reusable blocks for new pages and a team training session. Your team publishes pages, posts and campaigns on their own; we only step in for new features.
07Do you offer hosting and ongoing maintenance?
Yes. Care & hosting plans start from $290/mo and cover managed hosting, SSL, backups, uptime monitoring and platform updates, plus time each month for small changes. Every build also includes launch hypercare: 30 days on Launch, 60 on Growth.
08What do you need from us to get started?
A short brief or a 30-minute call about goals, audience and deadline; access to your current site, analytics and Search Console; and one decision-maker who can sign off each phase. Brand assets and content help, but we can plan and write content with you if they're not ready.
09 — Start your website
Let's draft your
site's blueprint.
Tell us about the site you need — pages, platform, deadline. We'll reply within one business day with next steps and an honest price range.
What happens next
- 01We reply within one business day
- 0230-minute discovery call
- 03Proposal & fixed quote within a week