A booking engine that filled the off-season.

01 — Challenge

Beautiful hotels, invisible online.

Aurelia's four boutique properties were fully booked in summer and half-empty the rest of the year. Most guests found them through online travel agencies — which took up to 18% of every booking and owned the guest relationship.

• 72%Of bookings via OTAs
• 4.8sMobile load time
• 41%Off-season occupancy

02 — Approach

Make booking direct the easy choice.

We interviewed guests and front-desk staff, mapped every step of the booking journey and set one target: make booking on aurelia.com faster and better value than any OTA.

1. 01

   Book in three taps

   Dates, room, pay — with Apple Pay and Google Pay on every device.

2. 02

   Every property ranks locally

   Dedicated pages, schema and Google Business profiles for each hotel.

3. 03

   Packages over discounts

   Spa, dining and experience bundles only available when booking direct.

03 — Solution

A headless site that books like an app.

A Next.js front end on headless WordPress, connected live to Cloudbeds availability and Stripe payments — so pages load instantly and rates are always right.

04 — Results

Six months later, the off-season filled.

Direct bookings became the main channel within two quarters — and guests who book direct now spend more on site.

• +64%Direct bookings
• −31%OTA commission paid
• 68%Off-season occupancy (from 41%)
• 0.9sMobile load time (from 4.8s)