On air now · 46 campaigns · 9 countries
Service 04 — Digital marketing Attention,
Paid social, search, email and content run as one media plan — built, tested and scaled by a senior team that reports in revenue, not reach.
- Managed ad spend
- $18.4M / yr
- Avg. blended ROAS
- 4.6×
- First results
- ≤ 30 days
- Revenue attributed to our campaigns · 2025
- $41M
- Average blended ROAS across retainers
- 4.6×
- Median CPA drop in the first 90 days
- −38%
- Creatives shipped every month
- 212
Media plans running for
- Halcyon & Co
- Forma Athletic
- Ostrava Homes
- Little Ember Café
- Aurelia
- Northwind
01 — The channel mix
Every feed.
One media plan.
We don't sell channels — we sell a mix. Budget moves weekly toward whatever is converting, so no platform gets a fixed slice just because it's on the proposal.
- Meta34%
- Google26%
- TikTok16%
- Content10%
- Email8%
- LI6%
01 / 34%
Meta Ads
Facebook and Instagram prospecting, Advantage+ shopping and retargeting — fed by a creative pipeline that ships new angles every week.
Reels · Stories · CatalogAvg ROAS 5.1×
02 / 26%
Google
Search, Performance Max and YouTube — capturing people already looking for what you sell.
Search · PMax · YTCPA −41%
03 / 16%
TikTok
Creator-led Spark Ads and native video that doesn't look like an ad.
Spark · TopViewCTR 2.9%
04 / 6%
LinkedIn
Lead-gen forms and thought-leader ads for B2B decision makers.
Lead gen · TLACPL $62
05 / 8%
Email
Flows and campaigns in Klaviyo that turn first orders into habits.
Flows · SMS31% of rev
06 / 10%
Content
UGC, shoots and editorial that feed every channel above.
UGC · Shoots212 / mo
02 — The full funnel
From the scroll
to the second order.
Most agencies stop at the click. We plan all four stages as one system — and widen the funnel again after the sale, because repeat buyers are the cheapest revenue you'll ever earn.
01 Awareness
Be seen.
Meta Reels · TikTok · YouTube · Creators
2.4M
People reached
02 Consideration
Be remembered.
Retargeting · Content · LinkedIn
186K
Qualified visits
03 Conversion
Be chosen.
Search · PMax · Catalog
7,420
Orders & leads
04 Retention
Be chosen again.
Email flows · SMS · Loyalty
38%
Repeat in 90 days
Bar width = share of audience at each stage · retention widens by design
Source: GA4 + platform data, 14 retainers, Q3 2026
03 — How a campaign runs
Twelve weeks
to a proven machine.
Every retainer starts with the same quarter-long sprint. You see spend, creative and results every Monday — and you can stop after the first 90 days.
Audit & tracking
Pixel, CAPI, GA4, server-side events
Weeks 1–2: Audit
Strategy & media plan
Audiences, offers, budget split
Weeks 2–3: Plan
Creative sprint
20+ concepts, hooks, UGC briefs
Weeks 3–6: Create
Launch & test
Structured A/B on angle, audience, offer
Weeks 5–7: Test
Optimise
Weekly rebalancing, kill the losers
Weeks 7–12: Optimise
Scale
+20% budget steps on winners
Weeks 10–12: Scale
- Weekly
- Monday report: spend, ROAS, CPA, creative winners.
- Fortnightly
- 30-min call with your strategist. No slide decks.
- Quarterly
- Growth review and next-quarter media plan.
04 — The creative wall
Thumb-stopping,
every single week.
Creative is the biggest lever left in paid media. Our in-house team writes, shoots and edits native-format ads for every channel — then lets the data pick the winners.
- Hooks tested / mo
- 60+
- Brief to live ad
- 72 h
Meta · Story 9:16Halcyon & CoFashion3.8%CTR 
TikTok · In-feed 4:5Forma AthleticFitness5.4×ROAS 
Instagram · Reel 9:16Little Ember CaféLocal · Café−46%CPA 
Meta · Feed 4:5Ostrava HomesReal estate$38Cost / lead
YouTube · 16:9Ostrava HomesReal estate61%View rate 
Meta · Square 1:1Petal & StemLocal · Florist4.1%CTR 
TikTok · Spark 1:1Northside BarbersLocal · Grooming212Bookings / mo
05 — Results, reported weekly
Revenue, not
impressions.
The three numbers we put at the top of every Monday report, averaged across our ecommerce retainers in their first six months.
ROAS
5.6×↑ From 1.8×
Blended return on ad spend, all paid channels, by month.
- Month 1: 1.8×
- Month 2: 2.6×
- Month 3: 3.4×
- Month 4: 4.1×
- Month 5: 4.9×
- Month 6: 5.6×
CPA
$29↓ 55% from $64
Cost per acquisition on first purchase, by month.
- Month 1: $64
- Month 2: $52
- Month 3: $45
- Month 4: $39
- Month 5: $34
- Month 6: $29
CTR by channel
3.4%↑ 2.1× benchmark
Average click-through rate per channel, month six.
Google search6.4%
Email4.2%
TikTok2.9%
Meta2.1%
LinkedIn0.9%
06 — Case study
Halcyon & Co · DTC fashion · 5 months · Meta, TikTok, Email
Two collections,
sold out
from paid social.
- The brief
- A premium outerwear label spending $40k a month on Meta at 1.9× ROAS, with one tired video doing all the work.
- What we did
- Rebuilt tracking with CAPI, launched a weekly creator pipeline on TikTok and Reels, and moved 30% of revenue into email flows.
- Blended ROAS
- 6.2×
- Cost per order
- −52%
- Attributed revenue
- $3.4M
“They treat our budget like it's their own money. The weekly creative drops are the reason we sold out — twice.”
AW26 campaign shoot · LondonCreative direction, shoot & edit by Performative Web
Read the full case: Halcyon & Co paid social07 — Retainers
Pick a gear.
Shift any month.
Flat monthly fees, scoped to how much you spend and how many channels you run. Ad spend goes straight to the platforms — we never mark it up.
- Talk about Launch
Gear 01
Launch
Prove paid works for you.
$3,500/ month
For up to $15k monthly ad spend
- 2 channels, fully managed
- 8 new creatives every month
- Tracking & CAPI setup included
- Weekly Monday report
- 90-day minimum, then monthly
- Start with Growth
Gear 02
Most chosen
Growth
Scale what's already working.
$6,800/ month
For $15k – $60k monthly ad spend
- Up to 4 channels incl. email
- 20 creatives + 4 UGC videos / mo
- Dedicated senior strategist
- Fortnightly strategy calls
- Landing-page tests each month
- Talk about Scale
Gear 03
Scale
A full in-house team, outside.
$12k+/ month
For $60k+ monthly ad spend
- All six channels
- 40+ creatives & quarterly shoots
- Custom attribution & MMM-lite
- Quarterly planning workshop
- Priority 4-hour response
- No ad-spend markup
- You own every account & creative
- One-off audit: $1,900, credited if you stay
08 — Questions
Before you
hit spend.
Still deciding? Book a 30-minute call and we'll look at your current accounts live — no pitch deck.
Book a call01How much should we spend on ads?
Most clients start between $5k and $20k a month in ad spend. Below that, there isn't enough data to test properly — we'll tell you honestly if that's you, and suggest SEO or email first.
02How quickly will we see results?
First results land within 30 days: clean tracking, the first creative tests and early movement in CPA. Our median CPA drop in the first 90 days is 38%, and you see every number in the Monday report from week one. If you don't trust your current numbers, start with why your ROAS is lying.
03Do we have to sign a long contract?
No. Every retainer starts with a 90-day minimum — the twelve-week sprint it takes to test properly — then runs month to month. You can shift gear between Launch, Growth and Scale any month, or stop after the first 90 days.
04Who owns the ad accounts and creatives?
You do. Ad accounts, pixels, audiences and every creative we make live in your business accounts from day one. Ad spend is billed by the platforms straight to you and we never mark it up, so if we part ways nothing needs handing back.
05Do you only work with ecommerce brands?
No. Ecommerce is the biggest share of our retainers, but the same performance marketing system runs lead generation for local businesses, real estate and B2B — from café and barber bookings to LinkedIn lead-gen forms for decision makers. The KPI changes; the Monday report doesn't.
06Can you work alongside our in-house team?
Yes. Plenty of clients keep brand, content or email in-house and hand us paid media and creative testing. We work in your tools, share one media plan and one Monday report, and agree who owns what in week one, so nothing gets done twice. When the landing page is the bottleneck, our web development team can rebuild it.
09 — Start a campaign
Tell us what
you're selling.
Share your channels, current spend and goals. We'll reply within one business day — usually with a few quick wins before we've even talked.
What happens next
- 01We reply within one business day
- 0230-minute discovery call
- 03Free account audit & media plan in a week