Two collections, sold out from paid social.

01 — Challenge

$40k a month, one tired video.

A premium outerwear label spending $40k a month on Meta at 1.9× ROAS, with one tired video doing all the work. Tracking had drifted, so nobody could say which ads were really selling coats.

• $40kMonthly Meta spend
• 1.9×Blended ROAS
• 1Video doing all the work

02 — Approach

Fix the signal, then feed it.

First the data, then the creative. We rebuilt tracking with CAPI, launched a weekly creator pipeline on TikTok and Reels, and moved 30% of revenue into email flows.

1. 01

   Tracking you can trust

   Conversions API on Meta and TikTok, so spend follows real orders.

2. 02

   Creative every week

   A creator pipeline shipping fresh hooks for TikTok and Reels in a weekly drop.

3. 03

   Own the repeat sale

   Email flows for launch, browse and restock, carrying 30% of revenue.

03 — Solution

Shot, cut and shipped every week.

We directed, shot and edited the AW26 campaign in London, then cut it into native ads for Meta, TikTok and Reels alongside a steady stream of creator content. Klaviyo flows picked up every visitor the ads brought in.

04 — Results

Sold out, twice.

Both collections sold out on paid social, at more than three times the return the account made before — with email now carrying almost a third of revenue.

• 6.2×Blended ROAS
• −52%Cost per order
• $3.4MAttributed revenue
• 30%Of revenue from email flows