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Small team. Serious results.

Performative Web is a senior-only studio of designers, engineers and marketers. Since 2016 we've helped more than 120 businesses build, launch and grow online.

01 — Our story

London · Est. 2016

We started Performative Web because too many businesses were sold beautiful websites that didn't do anything. So we made one promise: every project gets a number to move — and we don't call it done until it moves.

Ten years on, we're 34 people across seven countries. We still work the same way: small senior teams, one accountable lead, weekly progress you can see, and a clear metric agreed before a single line of code.

Our clients range from two-person startups to listed companies. What they share is a preference for straight answers, measurable outcomes and a partner who stays after launch.

The Performative Web team around a table of laptops and sketches during an evening planning session.
An engineer in headphones writing code at a desk with a large monitor.
Founded in London
2016
Senior specialists
34
Countries
7
Launches
120+
Client rating
4.9 / 5

02 — How we work

Five things we won't trade.

The principles behind every proposal, sprint and report — and the reason most clients stay for years.

  1. Outcomes over output

    We agree a metric before we start and report against it after launch.

  2. Senior people only

    The people on the call are the people doing the work.

  3. Say it straight

    Honest scope, honest timelines, honest advice — even when it's 'don't'.

  4. Own the result

    One accountable lead, weekly demos and no hand-off black holes.

  5. Keep learning

    Every quarter we retire a habit and test a better one.

03 — Leadership

The people you'll meet.

Every engagement is led by one of our partners — no bait-and-switch after the pitch.

  • Studio portrait of Arjun Kapoor.

    Arjun founded Performative Web in London in 2016 and still leads strategy on our largest engagements.

    Arjun Kapoor

    Founder · Strategy

  • Studio portrait of Lena Mårtensson.

    Lena leads design across our websites, apps and campaigns.

    Lena Mårtensson

    Partner · Design

  • Studio portrait of Rafael Santos.

    Rafael leads engineering across our web, app and CRM projects.

    Rafael Santos

    Partner · Engineering

  • Studio portrait of Amara Okoye.

    Amara leads our growth practice: paid media, analytics and conversion.

    Amara Okoye

    Partner · Growth

+ 30 specialists

Product designers, full-stack and mobile engineers, SEO strategists, paid-media buyers, copywriters and automation engineers.

04 — Milestones

Ten years, one promise.

  1. 2016

    Founded in London

    Two founders, one client, a promise to measure everything.

  2. 2018

    50 launches

    First Shopify Plus and Laravel platform builds.

  3. 2020

    Remote-first

    Team grows across four countries.

  4. 2022

    Dubai studio

    A second home for Middle East clients.

  5. 2024

    AI automation

    Our newest practice ships its first agents.

  6. 2026

    120+ launches

    34 people, seven countries, still senior-only.

Certified partners

  • Google Partner
  • Meta Business Partner
  • Shopify Partner
  • HubSpot Solutions
  • WooCommerce Expert
  • Laravel Partner

4 open roles

Do your best work with us.

Remote-first, senior-only, four-day focus weeks and a real learning budget. We're hiring designers, engineers and growth specialists.

View open roles
A team member smiling at a video call with six remote colleagues on a large monitor in a home office.

Work with us

Meet the team
on a first call.

Tell us what you're planning — one of our partners will reply personally within one business day.

What happens next

  1. 01We reply within one business day
  2. 0230-minute discovery call
  3. 03Proposal & fixed quote within a week

Project enquiry

Takes 2 minutes

What do you need?
Estimated budget

We reply within one business day · Details kept private