Shopify Partner · Plus certified
Storefronts built to convert.
Theme builds, headless Hydrogen and Shopify Plus checkouts — designed around how your customers actually buy, engineered for speed and handed over with a team that stays on call.
Fixed-scope builds · Launch in 6–12 weeks · You own the code
- Conversion
- 3.84%
- ↑ 0.62 pts
- Avg. order
- $112
- ↑ 9%
- Today
- $18.4K
- 312 orders
Checkout funnel · Last 7 days3.84% CVR
- Sessions
- 18,240
- Added to cart
- 2,046
- Reached checkout
- 1,012
- Purchased
- 700
Live ordersShop Pay · 61%
- #4821Linen throw — OatLeeds, UK$14812s
- #4820Stoneware set ×2Austin, TX$9648s
- #4819Wool rug — 6×9Berlin, DE$4121m
- #4818Candle trioToronto, CA$542m
- Online Store 2.0
- Hydrogen + Oxygen
- Checkout extensibility
- Shopify Functions
- Markets & B2B
Store readings · Last 12 months
$84MGMV
Processed through Shopify stores we designed, built or migrated — across 120+ launches for DTC brands, wholesalers and Plus merchants.
- Avg. conversion lift
- +31%
- post-launch vs. old store, 90 days
- Median LCP at launch
- 1.4s
- mobile, field data (CrUX)
- Orders lost in migration
- 0
- across 46 re-platforms
- Merchant rating
- 4.9★
- Shopify Partner directory
01 — What we build
Six ways we make
Shopify sell harder.
Every build starts from your numbers — conversion, AOV, repeat rate — and ends with a store your team can run without opening a ticket.
Custom OS 2.0 themes
Custom themes built on sections and blocks, so your team edits every page without a developer. Metafields and metaobjects model your catalogue properly.
- Sections everywhere
- Metaobjects
- Theme app extensions
- Fastest storefronts
Headless Hydrogen
React storefronts on Hydrogen and Oxygen for brands that outgrow themes — sub-second loads, editorial content from your CMS, still Shopify's checkout.
- Hydrogen · Oxygen
- Storefront API
- Sanity · Contentful
Plus & checkout
Checkout UI extensions, Shopify Functions for discount and delivery logic, B2B price lists and Markets — moved off checkout.liquid without breaking a sale.
- Checkout UI
- Shopify Functions
- B2B · Markets
Apps & integrations
Custom apps and middleware that connect Shopify to your ERP, 3PL, PIM and CRM — with retries, logs and alerts so stock and orders never drift.
- Custom apps
- ERP · 3PL · PIM
- Webhooks · Flow
Conversion optimisation
Research-led testing on product pages, collections, cart and checkout. Winners ship into the theme, not as bolt-on scripts that slow the store.
- Heatmaps · Recordings
- A/B tests
- PDP · Cart
Ongoing store support
A named team in your Slack for fixes, features, app audits and seasonal launches — with response SLAs and a monthly speed report.
- Response SLA
- Speed budget
- BFCM ready
02 — Migration to Shopify
Switch platforms.
Keep every sale.
Products, customers, order history, reviews and every URL Google knows about — moved in scripted, rehearsed runs, with the old store live until the minute we switch.
Moving from
- WooCommerce
- Magento
- BigCommerce
- Wix
- Squarespace
Shopify / Plus
01Week 1
Audit & data map
We inventory products, variants, customers, orders, URLs and apps, then map every field to its Shopify home — metafields included.
- Field map
- App shortlist
02Weeks 2–4
Build the new store
Theme or headless storefront built on a dev store with your real catalogue loaded early — nothing designed against dummy data.
- Dev store
- Content model
03Weeks 3–5
Rehearse the move
Scripted, repeatable imports of products, customers, order history and gift cards. Every test run reconciled line by line.
- 3 dry runs
- Reconciliation
04Week 6
Guard rankings
Every old URL redirected 1:1, metadata and structured data carried over, rankings snapshotted so we can prove nothing dropped.
- 301 map
- SEO snapshot
05Week 7
Go live, gently
Final delta sync, DNS switch in your quietest hour, then two weeks of daily order, payment and traffic checks.
- Zero downtime
- 14-day hypercare
Most migrations launch in 7 weeks. Plus and multi-store moves run 10–14.
- Order history kept
- Customer accounts carried
- Reviews & gift cards moved
03 — Care plans
Launch is day one.
We stay for the rest.
A named Shopify team on a monthly plan — with response SLAs, a speed budget we defend, and an app audit that stops your theme filling up with scripts nobody remembers installing.
Essential
Stores under $1M GMV
- 6 dev hours / month
- Next-business-day response
- Quarterly app audit
- Monthly speed report
$750Per month
Growth
Most stores land here
- 16 dev hours / month
- 4-hour response
- Monthly app audit
- One CRO test a month
$1,800Per month
Plus
Plus & high-volume
- 40 dev hours / month
- 1-hour P1 response, 24/7
- BFCM war room
- Checkout extension upkeep
$4,200Per month
Monthly store reportOct 2026
hearthandfield.com · Growth plan
94Mobile
Performance score
Up from 61 at onboarding. Speed budget held for 9 straight months.
- Largest contentful paint
- ↓ 0.4s
- 1.6s
- Apps audited
- 8 REMOVED
- 23
- Storefront uptime
- 99.99%
- Tickets resolved
- MEDIAN 2H 10M
- 18
- Theme releases shipped
- 6
Response SLA · Growth
- P11 hrCheckout down
- P24 hrsFeature broken
- P32 daysChange request
04 — Case study
Hearth & Field · Homeware · WooCommerce → Shopify Plus · 9 weeks
From slow checkout
to sold out.
- Conversion rate
- +38%
- first 90 days
- Mobile LCP
- 1.3s
- down from 4.1s
- Annual revenue
- +$2.4M
- same ad spend
- The problem
- A heavily-plugged WooCommerce store that slowed to a crawl every drop, with a checkout that lost a third of mobile shoppers.
- The build
- Scripted migration of 4,800 SKUs and 60k customers, a custom OS 2.0 theme, Shop Pay and checkout UI extensions for gifting and delivery dates.
- The result
- Launch week out-sold the previous November. Their team now ships landing pages themselves, in an afternoon.
“We sold more in launch week than in the whole of last November — and nobody had to stay up for it.”
05 — Packages
Three ways
to launch.
Fixed scope, fixed price, paid in milestones. Every package includes 30 days of hypercare and a full handover — then roll onto a care plan, or don't.
Custom theme build
Launch
For new brands and stores under $2M a year that need a fast, ownable theme.
From$14k6–8 weeks
- Custom OS 2.0 theme, up to 12 templates
- Catalogue, content & metafield setup
- App shortlist, install & audit
- Analytics, Shop Pay & Markets basics
Re-platform & rebuild
Most chosen
Scale
For growing brands moving to Shopify, or outgrowing a template theme.
From$32k8–12 weeks
- Everything in Launch
- Scripted migration & 301 map
- Reusable section library
- ERP, 3PL or PIM integration
- CRO research sprint
Hydrogen or Plus build
Plus & headless
For Plus merchants, multi-brand groups and B2B with complex checkout rules.
From$65k12–20 weeks
- Hydrogen storefront or Plus theme
- Checkout UI extensions & Functions
- B2B catalogues & Markets
- Headless CMS & dedicated squad
Prices exclude Shopify plan & app fees, billed by Shopify · All builds include 30 days hypercare
05 — Packages
Every inclusion, side by side.
| Inclusion | Launchfrom $14k | Scalefrom $32k | Plus & headlessfrom $65k |
|---|---|---|---|
| Custom OS 2.0 theme, up to 12 templates | Included | Included | Scoped |
| Catalogue, content & metafield setup | Included | Included | Scoped |
| App shortlist, install & audit | Included | Included | Scoped |
| Analytics, Shop Pay & Markets basics | Included | Included | Scoped |
| Scripted migration & 301 map | Not included | Included | Scoped |
| Reusable section library | Not included | Included | Scoped |
| ERP, 3PL or PIM integration | Not included | Included | Scoped |
| CRO research sprint | Not included | Included | Scoped |
| Hydrogen storefront or Plus theme | Not included | Not included | Included |
| Checkout UI extensions & Functions | Not included | Not included | Included |
| B2B catalogues & Markets | Not included | Not included | Included |
| Headless CMS & dedicated squad | Not included | Not included | Included |
| Fixed scope, fixed price, paid in milestones | Included | Included | Included |
| 30 days of hypercare | Included | Included | Included |
| Full handover | Included | Included | Included |
| You own the code | Included | Included | Included |
Scoped: sized in discovery and fixed in your proposal · Prices exclude Shopify plan & app fees
06 — FAQ
Before you
commit.
Not sure whether you need a theme, a Plus build or Hydrogen? Book a 20-minute call — we'll tell you honestly, even if the answer is “stay where you are.”
Should we go headless with Hydrogen, or stay on a theme?
Most stores should stay on a theme — Online Store 2.0 is fast, flexible and cheaper to run. Hydrogen earns its keep when content, personalisation or performance needs outgrow Liquid. We show you the trade-off in numbers before you choose.
Will we lose search rankings when we migrate?
Not when the move is planned. Every old URL gets a 1:1 redirect, titles, metadata and structured data carry over, and we snapshot rankings before launch so we can prove nothing dropped. Search Console is checked daily through the two weeks of hypercare.
Do we actually need Shopify Plus?
Often not on day one. Plus earns its fee when you need checkout logic beyond branding, B2B wholesale from the same store, expansion stores for new markets, or the lower card rates that come with high volume. We price both plans against your real order numbers before you commit.
How much will apps add to our monthly bill?
Less than most stores pay today. We start from what Shopify already does, add apps only for real gaps, and price each one in your proposal before it's installed. Every care plan includes an app audit that removes the ones you've stopped using.
Read: WooCommerce or Shopify? The real costs at $1M a yearWho owns the theme and code you build?
You do. The store is set up in your name, the code lives in your own GitHub organisation, and once the final milestone is paid every theme, custom app and design file is yours. No licence fees, no lock-in.
Can you work alongside our in-house team or agency?
Yes. We join your Slack, work in your repository and fit your sprint cadence, agree up front who owns what, and document everything we ship so your developers can carry on without us. A common split: we own the theme, checkout and integrations; your agency runs campaigns and content.
How much does a Shopify store cost?
Our Shopify development services are fixed-price packages: Launch theme builds from $14k (6–8 weeks), Scale re-platforms and rebuilds from $32k (8–12 weeks), and Plus & headless builds from $65k (12–20 weeks). Care plans run $750, $1,800 or $4,200 a month. Shopify plan and app fees are billed separately by Shopify.
07 — Start your store
Let's build a store
that sells.
Share your store URL, platform and what's holding sales back. We'll reply within one business day with honest next steps — and a ballpark.
What happens next
- 01We reply within one business day
- 0230-minute store walkthrough
- 03Fixed-scope proposal within a week