Insights / The journal
Issue 14·October 2026·11 articles
Field notes from our engineers, marketers and strategists — what we tried on real client work, what moved the numbers, and what we’d skip next time.
New essay every Tuesday
Featured · Issue 14Featured ·SEO & GEO
Search is splitting in two. Here's the playbook we use to make client sites the source AI Overviews and chat assistants quote — without giving up classic rankings.
Maya Okafor
Head of SEO & GEO
·12 min
Showing 9 of 10 articles
Web· Oct 09 · 8 min
Performance decays one plugin and one hero video at a time. The budget, CI checks and review rituals that stop the slide.
AI · Opinion
Skip the chatbot. Start with the dull, repetitive workflow nobody wants to own — that's where the ROI hides.
Oct 07·6 min read·By Daniel Reyes
Apps· Oct 02 · 11 min
Marketing· Sep 30 · 9 min
CRM· Sep 25 · 7 min
Web· Sep 18 · 10 min
Apps, fees, hosting and developer time — a line-by-line comparison from 12 store builds.
SEO & GEO · 4 min
Marketing · 3 min
9 of 10
01 — Popular topics
Numbers = articles per topic·Size = reads, last 90 days
SEO & GEO
Reads: 14.2K
AI
Reads: 9.8K
Web
Reads: 7.1K
CRM
Reads: 6.4K
Marketing
Reads: 5.9K