Ecommerce 05 — Marketplaces
One feed · 14 channels
One catalog. Every marketplace.
eBay, Etsy, Walmart, TikTok Shop, Google and more — fed from one clean catalog, with price, stock and orders kept in sync every five minutes.
Last sync 2 min ago · 18,402 SKUs · 0 feed errors
- Source
- Shopify + NetSuite
- SKUs in feed
- 18,402
- Sync interval
- 5 min
- Orders routed today
- 1,284
Network readings
Across 64 brands we keep 1.9 million listings live on 14 marketplaces — each fed from a single catalog.
Measured Q3 2026 · Active retainers
- Inventory accuracy
- 99.6%
- Oversells down to one in 2,500 orders.
- Price & stock sync
- 5 min
- Every channel, every SKU, around the clock.
- Listing errors
- −83%
- Suppressions and disapprovals after 60 days.
- Revenue beyond your store
- +64%
- Median uplift in the first twelve months.
01 — Supported channels
Fourteen shelves,
one stockroom.
Every marketplace has its own rules, fees and feed format. We run each one natively — not through a generic connector and hope.
| Channel | Regions | Best for | What we handle | Go-live |
|---|---|---|---|---|
| eBay | Global · 190 markets | Parts, refurb, collectibles and clearance |
| 2 wks |
| Etsy | US · UK · EU | Handmade, vintage and personalised goods |
| 1 wk |
| Walmart Marketplace | US · CA · MX | Everyday essentials at scale |
| 3–4 wks |
| TikTok Shop | US · UK · SEA | Impulse, beauty and trending products |
| 2 wks |
| Google Merchant Center | 100+ countries | Shopping ads and free listings |
| 1 wk |
| Meta & Instagram Shops | Global | Social discovery for DTC brands |
| 1 wk |
| Noon | UAE · KSA · Egypt | Electronics, beauty and home in the GCC |
| 3 wks |
| Target Plus | US · Invite-only | Curated, premium brands |
| 4–6 wks |
Also on requestWayfair · Best Buy · Zalando · Bol · Mercado Libre · Kaufland
02 — Feed management & syndication
Change it once,
it changes everywhere.
Catalog, prices and stock live in one place. Our feed engine reshapes them for every channel and routes orders back — no spreadsheets, no copy-paste.
Syndication pipeline · Live
Running · Next push in 03:12
01Sources
Where truth lives
- Shopify store
- NetSuite ERP
- Akeneo PIM
- Supplier CSV / FTP
02Catalog hub
One clean record
- Normalise & de-dupe
- Enrich titles & attributes
- Map 4,200 categories
- Validate images & GTINs
18,402 SKUs · 0 errors
03Rules
Per-channel logic
- Walmart price +6%
- Hold 5 units buffer
- Skip < 18% margin
- Bundles & kits
04Channels
Live everywhere
- eBayLive
- EtsyLive
- WalmartLive
- TikTok ShopLive
- GoogleLive
- Meta ShopsLive
- NoonLive
Order routing
Channel orders → Shopify or NetSuite → your warehouse or 3PL, with tracking pushed back to every marketplace.
1,284 orders today · 0 oversells
Catalog & content
One product record becomes channel-ready listings: titles rewritten to each marketplace's limits, attributes filled, images resized and categories mapped.
PIM · GTIN · Attribute mapping
Price & inventory sync
Stock and prices push every five minutes with per-channel rules — buffers, repricing floors and MAP protection — so you never oversell.
Buffers · Repricing · MAP
Order routing
Marketplace orders land in Shopify or your ERP, route to the right warehouse or 3PL, and tracking flows back automatically.
ERP · 3PL · Tracking sync
03 — Listings & account setup
Approved, listed
and looked after.
Getting approved on Walmart or Target Plus, ungated in restricted categories and listed correctly is half the battle. We handle the paperwork, the content and the support tickets that follow.
Applications & approvals
Walmart, Target Plus, Noon and TikTok Shop applications, KYC and category ungating.
Account settings
Tax, payments, shipping templates, returns and fulfilment programs set up right first time.
Ongoing support
Seller support tickets, policy warnings and performance metrics watched on every channel.
Delisting recovery
Appeals and fixes when a channel pulls listings or pauses an account.
Walmart Marketplace — launch checklist
Day 12 of 21
- Done: Seller application approvedDay 3
- Done: Tax, payments & W-9 verifiedDay 4
- Done: Shipping templates & TwoDay tagDay 6
- Done: Category mapping · 1,240 itemsDay 9
- WFS inbound shipmentIn progress
- To do: Sponsored Search launchDay 18
One product · Written per channel
SKU LO-LAMP-14-SAGE
- eBayLumen & Oak Ceramic Table Lamp 14in Linen Shade Matte Sage Bedside LightCharacters used: 74/80
- EtsyHandmade Ceramic Table Lamp, Sage Green Bedside Lamp with Linen Shade, Minimalist Home Decor GiftCharacters used: 98/140
- WalmartLumen & Oak 14" Ceramic Table Lamp, SageCharacters used: 40/75
- GoogleLumen & Oak Ceramic Table Lamp — Sage — 14 inCharacters used: 45/150
04 — How we roll out
Connect, map,
then multiply.
Channels launch in waves, so every new storefront starts with clean data and a clear owner — typically three live within six weeks.
Connect
Week 1
We connect your store, ERP and warehouse, audit catalog quality and choose the first channels by margin and fit.
- Catalog health report
- Channel fit & fee model
- Integration plan
Map
Week 2–3
Categories mapped, attributes filled and rules written for price, stock buffers and exclusions on each channel.
- Category & attribute maps
- Pricing & buffer rules
- Test feed on staging
Launch
Week 4–6
Applications approved, listings pushed in waves and orders routed end to end before any ads switch on.
- Wave 1 — three channels
- Order routing live
- Launch QA checklist
Multiply
Month 2 +
A new channel most months, marketplace ads where they pay, and a weekly feed-health report across every storefront.
- Waves 2–4 rollout
- Channel ads & promos
- Weekly feed health
05 — Case study · Home & living
Lumen & Oak went from one store
to seven shelves.
A ceramics brand selling only through Shopify, with stock tracked in a spreadsheet. We connected NetSuite, built one catalog and launched six marketplaces in three waves — without a single oversell through the holiday peak.
“We add a channel now the way we used to add a product — it's a Tuesday, not a project.”
Annual revenue by channel
Bar length = total revenue
2024 · One channel$1.2M
2026 · Seven channels$2.86M
- Shopify44%
- eBay12%
- Walmart13%
- Etsy10%
- Google9%
- TikTok Shop7%
- Meta Shops5%
- Total revenue in 18 months
- +138%
- Channels live in 9 weeks
- 7
- Inventory accuracy
- 99.8%
- Oversells through Q4 peak
- 0
06 — Plans
Start with three,
add as you grow.
Launch fees are one-off per channel; the monthly plan covers feeds, sync, listings and support. Marketplace fees and ad spend are billed by each channel.
01
Channel Launch
Best for adding one or two marketplaces
Approval, setup, category mapping and your first listings live — then hand it to your team or keep us on.
- Seller application & approval
- Account & shipping setup
- Up to 500 SKUs mapped
- Order routing to your store
- 30 days of launch support
- Handover playbook
02Most chosen
Multichannel Ops
Best for brands on 3–5 channels
We run the feed engine, the listings and channel support day to day, with a weekly numbers call.
- Feed management & 5-min sync
- Price, stock & buffer rules
- Listing creation & optimisation
- Seller support & policy alerts
- Marketplace ads management
- Weekly channel report
03
Enterprise Feeds
Best for ERP-led catalogs, 10K+ SKUs
A dedicated feed engineer, custom ERP and PIM integration and regional marketplaces across the GCC, EU and LATAM.
- Dedicated feed engineer
- Custom ERP & PIM connectors
- Regional marketplaces
- Multi-warehouse routing
- SLA & on-call support
- Quarterly channel strategy
Launch fees are credited against your first three months on Multichannel Ops
07 — FAQ
Channel
questions.
Not sure which marketplaces fit your products? Book a 20-minute call and we'll score your catalog against each channel.
Do we need to replace Shopify or our ERP?
No. Your store or ERP stays the source of truth. We connect to it, build the catalog hub on top and push to each marketplace from there — you keep editing products where you always have.
Which marketplaces should we launch first?
The ones where your catalog already fits and the fees leave margin. In week one we score each channel on category fit, fees, competition and fulfilment, then launch the strongest three first — typically live within six weeks — and add the rest in waves.
How do you prevent overselling across channels?
Every channel reads price and stock from one catalog hub that syncs every five minutes, with a per-channel buffer held back on fast sellers. Marketplace orders route straight back to your store or ERP, so stock drops everywhere at once. Across our retainers, oversells run at one in 2,500 orders.
Can you get us approved on Walmart or Target Plus?
We handle the whole application: Walmart Marketplace seller approval, KYC and category ungating, and the Target Plus partner application, which is invite-only. Walmart typically goes live in three to four weeks, Target Plus in four to six. Approval is always the marketplace's decision, so we make sure nothing in your application gives them a reason to decline.
Do you manage marketplace ads as well?
Yes. Multichannel Ops includes Walmart Sponsored Search, eBay Promoted Listings, Etsy Ads, TikTok Shop ads and Advantage+ catalog ads, switched on once listings and order routing are stable. Ad spend is billed by each channel. Selling on Amazon too? Our Amazon marketing service runs PPC alongside listings and account health.
What happens to orders, returns and customer messages?
Orders land in Shopify or your ERP and route to your warehouse or 3PL, with tracking pushed back to every marketplace automatically. Returns follow each channel's policy into the same system, and on Multichannel Ops we answer marketplace messages and seller-support tickets within each channel's response window.
What is marketplace management?
Marketplace management is running your products on third-party marketplaces such as eBay, Etsy, Walmart and TikTok Shop from one catalog. Our marketplace management services cover approvals, channel-ready listings, five-minute price and stock sync, order routing, marketplace ads and seller support, so every storefront stays accurate and profitable.
08 — Start your channel audit
Tell us where
you want to sell.
Share your store and the channels you're eyeing. Within one business day we'll reply with a channel-fit score and a rollout plan.
What happens next
- 01We reply within one business day
- 02Free channel-fit & catalog audit
- 03Rollout plan & fixed quote within a week