Lumen & Oak went from one store to seven shelves.

01 — Challenge

One store, one spreadsheet.

A ceramics brand selling only through Shopify, with stock tracked in a spreadsheet. Every new channel looked like one more place to oversell a handmade lamp that couldn't be remade in a week.

• 1Sales channel
• $1.2MAnnual revenue · 2024

02 — Approach

One catalog, every shelf.

We fixed the source before adding a single channel: NetSuite as the one record of stock, one catalog feeding every marketplace, and each listing written for the channel it sells on.

1. 01

   One source of stock

   NetSuite connected to Shopify and every marketplace, so price and stock match everywhere.

2. 02

   Written per channel

   One product, written per channel — titles and attributes shaped to each marketplace's rules.

3. 03

   Launch in waves

   Six marketplaces launched in three waves, each one stable before the next went live.

03 — Solution

Six marketplaces, three waves.

We connected NetSuite, built one catalog and launched six marketplaces in three waves — without a single oversell through the holiday peak. eBay, Walmart, Etsy, Google, TikTok Shop and Meta Shops now sell alongside the Shopify store.

04 — Results

Seven channels, zero oversells.

Annual revenue grew from $1.2M on one channel in 2024 to $2.86M across seven in 2026 — with Shopify still carrying 44% of it.

• +138%Total revenue in 18 months
• 7Channels live in 9 weeks
• 99.8%Inventory accuracy
• 0Oversells through Q4 peak