A client portal and search presence for a growing law firm.
3×
Qualified leads
- Client
- Vantage Legal
- Industry
- Legal services
- Services
- Client portal · SEO · GEO
- Timeline
- 16 weeks
- Stack
- Laravel · Livewire · PostgreSQL · Schema.org
01 — Challenge
Growing fast, hard to find.
Vantage Legal was adding lawyers faster than its website could keep up. Clients chased case updates by email, documents went back and forth as attachments, and people searching for help found directories and bigger firms first.
- 0AI answers citing the firm
02 — Approach
Serve clients, then be found.
We treated the portal and the search work as one project: give existing clients a better way to work with the firm, and give the people searching for help clear, expert answers that point back to it.
- 01
Updates without emailing
Case status, documents and messages in one secure portal.
- 02
Answer the real questions
Plain-English answers to what people ask before they call a lawyer.
- 03
Be the source AI cites
Structured data, author pages and crawlable answers that assistants can quote.
03 — Solution
A portal clients use, pages AI quotes.
A Laravel client portal for case updates, documents and messages, alongside practice-area pages, lawyer profiles with schema and an answers library written with the firm's lawyers — open to AI crawlers from day one.
04 — Results
Cited by assistants, chosen by clients.
Vantage Legal is now cited by ChatGPT and Perplexity for its practice areas, and three times as many qualified leads reach the firm.
- 3×Qualified leads
- 2AI assistants citing the firm
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