From page three to the answer.

01 — Challenge

Fourteen clinics, one thin website.

Fourteen clinics, one thin website, and competitors owning every “near me” search. ChatGPT recommended three rivals by name.

• 14Clinics on one thin website
• Page 3For their key local searches
• 3Rivals ChatGPT named instead

02 — Approach

Own the map, then the answer.

Rebuilt location pages, MedicalClinic schema and a reviews engine; unblocked AI crawlers and published clinician-led answers to 120 patient questions.

1. 01

   A page per clinic

   Fourteen location pages with services, clinicians, hours and MedicalClinic schema.

2. 02

   Reviews, every week

   A reviews engine that asks every patient at the right moment and answers every review.

3. 03

   Clinicians write the answers

   120 patient questions answered by Kestrel's own clinicians — with AI crawlers let in to read them.

03 — Solution

Local pages, clinician-led answers.

Fourteen rebuilt location pages, MedicalClinic schema across the site, a reviews engine feeding every Google Business Profile, and a library of clinician-led answers to 120 patient questions — with AI crawlers unblocked so assistants could read it all.

04 — Results

Twelve months in, the first clinic named.

Top-3 map pack in 62 of 70 grids, organic bookings nearly tripled, and Kestrel is now the first clinic ChatGPT and Perplexity name.

• +184%Organic bookings
• #1For 62 local terms
• 41%Of AI answers cite them
• 62 / 70Grids in the top-3 map pack