From slow checkout to sold out.

01 — Challenge

A store that crawled on every drop.

A heavily-plugged WooCommerce store that slowed to a crawl every drop, with a checkout that lost a third of mobile shoppers. Hearth & Field sells in limited drops, so the slowest minutes of the year were also the busiest.

• 4.1sMobile LCP
• 1 in 3Mobile shoppers lost at checkout
• 4,800SKUs on the old store

02 — Approach

Move everything, lose nothing.

We scripted the migration before we designed a page — every product, customer and order mapped and rehearsed — then built the new store around the drop, the gift and the delivery date.

1. 01

   A rehearsed migration

   4,800 SKUs and 60k customers moved by script, rehearsed end to end before launch day.

2. 02

   A theme the team edits

   A custom OS 2.0 theme built on sections and blocks, so landing pages ship without a developer.

3. 03

   Checkout built for gifting

   Shop Pay up front, with checkout UI extensions for gift notes and delivery dates.

03 — Solution

Shopify Plus, built for the drop.

Scripted migration of 4,800 SKUs and 60k customers, a custom OS 2.0 theme, Shop Pay and checkout UI extensions for gifting and delivery dates — live nine weeks after kickoff.

04 — Results

Launch week out-sold November.

Launch week out-sold the previous November. Their team now ships landing pages themselves, in an afternoon.

• +38%Conversion rate · first 90 days
• 1.3sMobile LCP (down from 4.1s)
• +$2.4MAnnual revenue · same ad spend