Rescued, not re-platformed.

01 — Challenge

Fifty-eight plugins, five-second pages.

58 plugins, a page-builder theme and shared hosting. Five-second product pages and a checkout that timed out on every drop. Three agencies had told the team the only fix was Shopify — and leaving the blog, the subscriptions and the margins behind.

• 58Plugins on the old store
• 5.2sLCP on product pages
• 3Agencies that said re-platform

02 — Approach

Fix the store you already own.

We audited every plugin, query and template before changing a line, and set one rule: keep what earns — the blog, the subscriptions, the customer data — and retire everything else.

1. 01

   Audit every plugin

   All 58 measured for what they cost in speed and licences; anything that didn't earn its place went.

2. 02

   Own the code

   Three overlapping plugins rewritten as one lean plugin the team owns outright.

3. 03

   Fast on drop day

   HPOS, block checkout and managed hosting with Redis, so checkout holds when traffic spikes.

03 — Solution

A lean block theme, on hosting that holds.

Custom block theme, 44 plugins retired, three rewritten as one lean plugin, HPOS and block checkout, managed hosting with Redis — the same WooCommerce store, with the blog and every subscription carried through.

04 — Results

Every vital green, every renewal on time.

Every Core Web Vital green, subscriptions renewing on time, and $48k a year back from licences they no longer need.

• +64%Mobile conversion
• 1.6sLCP, from 5.2s
• $48kFees cut / year
• 44Plugins retired