Wholesale reorders in three clicks.

01 — Challenge

Orders by phone and by email.

Meridian Foods' trade customers placed much the same order every week by phone and email, and the sales team re-keyed every one. Repeat orders depended on someone remembering to call.

• 100%Of orders re-keyed by hand

02 — Approach

Make the reorder the easy part.

Most wholesale orders are repeats, so we designed the store around the second order, not the first.

1. 01

   Trade prices on login

   Each customer sees their own price list and payment terms.

2. 02

   Saved lists

   Last week's order, one click from being this week's.

3. 03

   Reorder in three clicks

   List, check quantities, confirm — from a phone in the kitchen or the stockroom.

03 — Solution

WooCommerce, set up for trade.

A WooCommerce B2B store with customer-specific pricing, saved order lists and account terms, so trade customers reorder themselves and the team stops re-keying.

04 — Results

Reorders up, re-keying gone.

Trade customers now reorder on their own schedule — and they reorder more often.

• +48%Reorders
• 3Clicks to reorder