Creative that scaled to six markets.

01 — Challenge

One hero ad, wearing thin.

Aurelia's Meta account ran on a handful of ads that had worked once. Frequency was climbing, results were sliding, and every new market launch meant translating the same tired creative and hoping.

• 3Ads carrying the account
• 1Market the creative was made for

02 — Approach

Let the data pick the winners.

We rebuilt tracking first, then set up a creative engine: new hooks every week, native formats for each placement, and a test structure that tells us what to scale and where.

1. 01

   Tracking before spend

   Conversions API and clean events, so every market's results can be trusted.

2. 02

   New creative every week

   Fresh hooks, UGC and product films made for each placement, not resized from one ad.

3. 03

   Localise, don't translate

   Each market gets creative cut for its own customers, from the winners at home.

03 — Solution

A creative engine, market by market.

A Meta account restructured for scale, with the Conversions API feeding clean data, a weekly creative drop from our in-house team and a playbook for opening each new market from proven winners.

04 — Results

Six markets, one engine.

The same creative engine now runs every market — and the account returns more than four times its spend, blended across all of them.

• 4.1×Blended ROAS
• 6Markets live