Halden went from page three to the Buy Box.

01 — Challenge

A best-seller buried on page three.

A best-selling bottle buried on page three, two suppressed variations and an ACoS north of 30%. A counterfeit IP claim was threatening the listing, and stock was sitting stranded in FBA.

• #41,880Best Sellers Rank · Sports & Outdoors
• 2Suppressed variations
• 33%ACoS

02 — Approach

Fix the account before the ads.

We audited the account before we touched a single ad — inventory, catalog, Buy Box and policy health — then rebuilt from the listing up, one marketplace at a time.

1. 01

   Account health first

   Stranded inventory recovered, suppressed variations fixed and the counterfeit IP claim answered with a documented appeal.

2. 02

   A catalog that ranks

   Titles, bullets, images and A+ content rebuilt around the terms shoppers actually search.

3. 03

   PPC on converting terms

   Sponsored Ads relaunched around the search terms that actually converted, not the ones with the most volume.

03 — Solution

One catalog, three marketplaces.

We rebuilt the catalog, fought a counterfeit IP claim and relaunched PPC around the terms that actually converted. The same listings, A+ content and campaigns now run across Amazon US, UK and DE, with account health checked every week.

04 — Results

Twelve months later, #3 in the category.

Month by month the bottle climbed the Best Sellers Rank in Sports & Outdoors — #41,880, then #6,212, #940, #87 and finally #3 — while ACoS fell to 14%.

• +412%Ordered revenue
• 97%Buy Box share
• 14%ACoS, down from 33%
• #3Best Sellers Rank · Sports & Outdoors